Julius AI Review 2026

Hex

AI-assisted notebooks and data apps for analytics teams

Hex is a collaborative data workspace where SQL, Python and no-code cells live in one reactive notebook. Magic AI writes queries and transformation code from a plain-language question, using your warehouse schema and column descriptions as context so the generated SQL references real tables rather than plausible-sounding guesses. The reactive execution model means changing an upstream cell recomputes everything downstream, which keeps long analyses honest. When the work is done, publishing turns the same notebook into a polished interactive app with filters and parameters for stakeholders who will never open a notebook. Analytics engineers appreciate the dbt and warehouse integrations, version control and review workflow, while analysts get an AI pair that handles the boilerplate joins and chart code.

Formula Bot

Excel & Sheets formulas from text

Formula Bot solves a narrower but universally annoying problem: writing the right Excel or Google Sheets formula. Describe what you want in plain language — "sum column B where column A is 2025" — and it returns a working formula with an explanation of what each part does, so you are not just copy-pasting something you don't understand. Beyond formulas, it extends into a broader AI-for-spreadsheets toolkit: explaining an existing formula someone else wrote, generating VBA or Apps Script, and a chat-with-your-data mode for quick summaries directly inside a spreadsheet. It installs as an add-on for Excel and Google Sheets, so the workflow stays inside the tool people already use rather than pulling data into a separate app. It is aimed squarely at the person who knows what result they need but doesn't want to relearn spreadsheet syntax — marketers, ops staff and analysts who live in spreadsheets but aren't formula specialists.

Akkio

No-code predictive AI, now repositioned specifically for media agencies

Akkio lets non-technical users build machine learning models — churn prediction, lead scoring, revenue forecasting — through a drag-and-drop interface and conversational Chat Explore feature, connecting to live data sources like HubSpot, Salesforce, Google Sheets and Snowflake without writing code. A user uploads a CSV or connects a live source, and Akkio's guided templates walk through building a working predictive model in minutes rather than requiring a dedicated data science team. A significant repositioning happened through 2025-2026: Akkio has moved from a general-purpose no-code AI platform toward a focused offering for media agencies specifically, announcing a partnership with Havas in January 2026 as part of Havas's €400 million agentic AI investment, alongside existing relationships with agencies like Horizon Media. Its current feature set leans into audience-building, media planning, and marketing mix modeling (MMM) — conversational campaign analytics and automated reporting workflows purpose-built for agency use, rather than the broader general-business predictive analytics positioning it held previously. Pricing has become considerably less transparent alongside this shift: as of July 2026, Akkio gates virtually all pricing behind a "Contact Sales" form, with historical figures ($49/user/month Starter, scaling to $999/month tiers) no longer reflecting current, published rates. If you're an individual marketer or analyst outside the agency-specific use case Akkio has moved toward, tools like Julius AI or Hex may now be a more directly accessible fit; for media agencies specifically needing audience analytics and MMM with genuine partnership backing, Akkio's newer focus is worth a direct sales conversation.

ThoughtSpot

Conversational BI for the enterprise

ThoughtSpot is an enterprise business intelligence platform built around search-driven analytics: type or ask a question in natural language and get back a governed chart or dashboard pulled from the company's actual data warehouse, not a guess. Its AI layer, Sage, was the conversational front-end that popularised this natural-language search approach and has since been developed further into the platform's broader AI analyst capabilities. Unlike lightweight spreadsheet copilots, ThoughtSpot is designed for large, governed datasets — it sits on top of existing warehouses like Snowflake, BigQuery or Databricks and enforces row-level security and consistent metric definitions, so every answer traces back to a single source of truth rather than a spreadsheet someone edited last week. It's built for organisations that already have a data warehouse and want to put self-serve, natural-language analytics in front of non-technical staff — sales, marketing and ops teams asking questions without filing a ticket with the data team.