Wan logo

Wan Review 2026

Alibaba's video generation models with native audio and lip sync

4.5/5 (0 reviews)·Paid · from $0.04/sec·AI Video Tools
Last updated: October 22, 2026Reviewed by Maya Chen
Visit Wan

About Wan

Wan is Alibaba's family of video generation models. Wan 2.6, one of the latest versions listed by providers, produces 1080p video at 24 frames per second in clips up to 15 seconds, from text, images or reference videos, with native audio, lip sync and multi-shot storytelling from a simple prompt. It supports 16:9, 9:16 and 1:1 aspect ratios. Most people reach Wan through an API or an aggregator rather than a single consumer app. Alibaba Cloud's Model Studio offers direct access with an Alibaba Cloud account, and platforms such as OpenRouter list Wan 2.6 from about $0.04 per second at 480p up to about $0.12 per second at 1080p for text to video. Providers also list newer Wan releases such as Wan 3.0, so check which version a platform actually runs. Wan is known for its open-source roots, but sources disagree on how open the newest weights are, so verify the license before you build on it. Compared with tools such as Kling, its clip length is shorter, and it works best for teams comfortable with API pricing and third-party front ends.

Editorial reviewLast reviewed: October 22, 2026

Our verdict on Wan

Our ai video tool review of Wan is based on hands-on testing by the ToolVerse AI editorial team across real ai video tool workflows, plus a comparison against the top alternatives in the category.

4.3
Overall editorial score
Out of 5.0
  • Ease of use
    Onboarding flow, UX clarity and time-to-first-value.
    4.4
  • Features & depth
    Breadth of capabilities vs. category benchmarks.
    4.4
  • Pricing value
    Free-tier generosity and price-to-output ratio.
    4.1
  • Performance
    Speed, reliability and output quality in real tests.
    4.5
  • Support & docs
    Help center, response times and community resources.
    4.0
How we evaluate AI tools

Every product on ToolVerse AI is independently tested by our editors. We sign up, complete the same real-world tasks across each tool in a category, document the experience, and compare against direct competitors. We don't accept payment for rankings, and affiliate relationships never influence editorial scores. Scores are reviewed quarterly to reflect new features, pricing changes and user feedback.

Wan at a glance

Company
Alibaba
Pricing
Paid
Free plan
No
Category
AI Video Tools
alibabatext to videoopen weightsnative audioapi

Best use cases

  • Generating 1080p clips with synchronized audio and lip sync
  • Multi-shot storytelling from a short prompt
  • Inserting a character's look and voice into new scenes with reference-to-video
  • Building video features into apps through an API or aggregator

Who should use Wan?

Wan is built for YouTubers, short-form creators, performance marketers and corporate L&D teams. If you regularly work with ai video tools and want something that delivers professional output without a steep learning curve, Wan is one of the strongest options on the market in 2026.

Best features

  • Text-to-video, image-to-video and reference-to-video
  • 1080p output at 24 fps with clips up to 15 seconds
  • Native audio-visual synchronization and lip sync
  • Multi-shot storytelling from simple prompts
  • 16:9, 9:16 and 1:1 aspect ratios
  • Access through Alibaba Cloud Model Studio and third-party platforms

Pricing

$0.04/sec

Paid

See full pricing

Pros

  • Low per-second API pricing on listed platforms
  • Native audio and lip sync in one pass
  • Open-source roots and a large developer ecosystem
  • Flexible inputs including reference videos

Cons

  • Mostly available through API or aggregator front ends
  • Clips are capped at 15 seconds
  • Sources disagree on release dates and how open the newest weights are
  • Prices differ between providers

Frequently asked questions about Wan

Wan has open-source roots, but sources disagree on whether the latest releases such as Wan 2.6 ship fully open weights. Check the license for the exact version you plan to use.

Top Wan alternatives in 2026

Other AI video tools worth comparing before you commit.

Kling AI logo

Kling AI

Trending

High-fidelity video generation from Kuaishou, now on model 3.0

Kling AI, built by Chinese short-video giant Kuaishou, has become one of the more capable text-to-video and image-to-video models available in 2026, competing directly with Runway, Luma and Google Veo on motion realism and physics simulation. The platform has grown well beyond video generation alone — it now covers native 4K output (added April 2026), motion control with cinematic camera moves, native audio generation, AI digital humans, virtual try-on, and a full developer API, all consolidated under one account. Kling's current flagship is Kling 3.0, though older versions from 1.6 through 2.6 remain available and are often the more sensible choice for simple social clips — newer isn't always necessary, and lighter models generate faster and burn fewer credits. That credit economy is the main thing to understand before subscribing: a free tier gives a small daily credit refresh (roughly 1–3 short generations a day using the Standard model only), while paid tiers run Standard (~$7–10/month, ~660 credits), Pro (~$26/month), Premier (~$65/month), and Ultra (~$128/month, over 26,000 credits and the cheapest per-credit rate). The practical catch across every tier: a basic 5-second clip can cost anywhere from 10 to 45 credits depending on which model and quality mode you select, so a plan's advertised credit total doesn't map cleanly onto a fixed number of videos — testing your own generation habits on the free tier before upgrading is genuinely worth doing. Credits don't roll over and failed generations aren't automatically refunded, both worth factoring into a realistic monthly budget.

4.5(33,800)
Freemium · $7/mo
MiniMax Hailuo logo

MiniMax Hailuo

MiniMax's credit-based AI video generator for text and image to video

Hailuo AI is MiniMax's video generation platform. It turns text prompts and images into short clips using the Hailuo 2.3 model family, and MiniMax also sells the same models through a developer API. Reviewers describe it as one of the most popular AI video generators for creators, marketers and app builders who want cinematic motion without a heavy workflow. Pricing is credit-based and has tightened over time. Reviewers say the free tier used to be generous but is now mostly a trial, with a one-time credit allowance of roughly 200 to 500 credits depending on the source. Paid web plans are reported to start around $9.99 per month at list price, with promotional prices near $7.99 and an annual Standard plan around $100 per year. Watermark-free downloads and commercial use are reported from the Standard tier up. Always confirm current plans on Hailuo's own pricing page. For developers, MiniMax's platform lists per-second video pricing, such as about $0.08 per second at 768p for its newest model, and other providers resell Hailuo access per video. The main trade-offs are credit anxiety, plan rules that vary by model, and unlimited tiers that exclude some newer models.

4.5(0)
Freemium · $9.99/mo
Seedance 2.0 logo

Seedance 2.0

Trending

ByteDance's video model that quietly took the quality crown from Sora and Veo

Seedance 2.0, from ByteDance's Seed research team, took the top overall quality spot on independent Artificial Analysis video benchmarks in early 2026, landing at an Elo score of roughly 1,273 at its peak — ahead of Sora 2, Google's Veo 3.1, and Runway's Gen-4.5 on that leaderboard's overall quality ranking. That timing mattered: it became one of the most-recommended migration targets once OpenAI shut down the Sora API on September 24, 2026. Its standout feature is a "Universal Reference" system that accepts quad-modal input — text, image, video and audio together — to precisely replicate the composition, camera movement and character actions from reference assets you provide. That directly targets the two biggest weaknesses of most text-to-video models: character consistency across shots and physically coherent motion. Seedance 2.0 supports native 4K output, letting creators work at production-ready resolution rather than upscaling afterward. There's no standalone ByteDance consumer app for international users; access runs through aggregator platforms like fal.ai and Atlas Cloud, priced at roughly $0.09 per second of generated video at the full director-level control tier (cheaper Mini and Turbo variants exist at lower fidelity). For creators willing to work through an API rather than a polished consumer UI, it's currently one of the strongest quality-per-dollar options in AI video.

4.6(3,400)
Paid · $0.09/sec
Runway logo

Runway

Featured

Now on Gen-4.5, hosting third-party models alongside its own

Runway pioneered accessible AI video generation and remains a serious player in the space, though its positioning has shifted from a single-model tool into a broader creative platform. Its own flagship, Gen-4.5, replaces the Gen-3 Alpha generation many older reviews still describe, delivering stronger physical consistency, camera control and multi-shot character continuity — while the platform has also expanded to host third-party models like Veo, Kling and FLUX alongside its own, similar to the multi-model shift seen across the AI image and video category broadly. Beyond text-to-video and image-to-video generation, Runway includes Motion Brush (directing specific movement within a scene), Act-One (performance-capture-style character animation from a reference video), and a growing suite of editing and inpainting tools built for professional post-production workflows rather than just quick social clips — reflecting Runway's continued focus on filmmakers and studios as much as casual creators. Pricing runs Free (limited credits, watermarked), Standard around $12/month (down from the previous $15, on annual billing), Pro at $28-35/month for higher volume and priority generation, and custom Enterprise/Unlimited tiers for studios doing sustained production work. Credits consume based on video length, resolution and model choice, so cost scales meaningfully with how ambitious a given generation is. For narrative, cinematic-style video work specifically, Runway remains a serious professional tool; for quick social content, competitors like Kling or Luma often deliver comparable or better results at a lower entry cost.

4.5(42,800)
Freemium · $12/mo

People also viewed

Popular AI Video Tools tools other ToolVerse readers compared with Wan.

CapCut logo

CapCut

ByteDance's video editor for TikTok, Reels and Shorts

CapCut, made by TikTok's parent company ByteDance, remains the default video editor for a huge share of short-form content creators — its free tier is still genuinely capable, including multi-track editing, keyframe animation, chroma key, speed ramping, a large royalty-free music and effects library, and basic AI voiceover with 1080p export, all with no watermark on manual edits. What changed significantly in 2026 is the paid structure. CapCut split into three tiers: Free, a new Standard tier (around $9.99/month, removes watermarks, adds templates and transitions but stays mobile-focused, no 4K or full AI suite), and Pro, which now costs $19.99/month or $179.99/year — roughly double what Pro cost before the restructure. That price jump moved the advanced AI toolkit (camera tracking, vocal isolation, speaker-ID captions, AI voice effects, AI image generation) exclusively behind Pro, and CapCut's AI features run on a separate credit system that heavy users report exhausting within one to two weeks of a billing cycle. Worth knowing if you're comparing prices across regions: CapCut's rates vary meaningfully by country and purchase channel, with direct web purchase typically 15–30% cheaper than buying through the Apple App Store or Google Play. For manual editing — trims, captions, transitions, basic effects — the free tier still covers most short-form creator needs; it's specifically the AI toolkit and 4K export that now require the pricier Pro subscription.

4.4(187,300)
Freemium · $9.99/mo
OpenAI Sora logo

OpenAI Sora

Discontinued — OpenAI shut down its video generator in April 2026

OpenAI's Sora is no longer an active product, and it's worth being direct about that if you're researching it in 2026. After launching to major hype in February 2024 and reaching ChatGPT Plus and Pro subscribers in December 2024, Sora's web and app experiences were fully discontinued on April 26, 2026, with the underlying API scheduled to shut down entirely on September 24, 2026. OpenAI's own applications CEO, Fidji Simo, told staff the company could no longer afford "side quests" — video generation was reportedly burning around $15 million a day in compute costs against roughly $2.1 million in total lifetime revenue, a gap that made the shutdown effectively inevitable once OpenAI began prioritising profitability ahead of a planned IPO. By the time it shut down, Sora had also lost ground on pure output quality — independent benchmarks had Sora 2 Pro slipping outside the top rankings as Kling, Veo and Seedance iterated faster at lower operating cost. If you were a paying subscriber, OpenAI offered pro-rated refunds starting in June 2026, and content export remained available through sora.chatgpt.com/sunset for a limited window before permanent deletion. If you landed here looking for "OpenAI's video tool," the honest answer is that there isn't an active one to sign up for right now — OpenAI has said only that it may share more about a possible future licensed version. For anyone who used Sora for text-to-video work, Kling AI, Google Veo, and Luma Dream Machine are the closest functional replacements as of 2026.

3.8(52,100)
Free
Descript logo

Descript

Edit video and audio by editing the transcript

Descript's defining idea hasn't changed since launch: it transcribes your recording, then lets you edit the actual video or audio by deleting, rearranging or retyping words in the text — cut a sentence from the transcript and the corresponding clip vanishes from the timeline. That transcript-first workflow, combined with Studio Sound (AI audio cleanup that makes phone or laptop-mic recordings sound closer to studio quality) and Overdub-style AI voice cloning for fixing a flubbed line without a re-record, has made it a genuine staple for podcasters and YouTubers rather than a novelty. Its AI assistant, Underlord, went through a significant overhaul in 2026, handling filler-word removal, eye-contact correction (so a reader stays looking at camera even while glancing at a script) and automated multi-clip generation from a longer recording. What Descript doesn't do is generate video from nothing — it's an editor for footage you already recorded, not a text-to-video tool, which is an important distinction if you're comparing it against InVideo or Kling. The free plan is a genuinely usable trial (roughly 60 media minutes and 100 one-time AI credits, full editor access) but caps out quickly for regular use — exports are watermarked and capped at 720p. Paid tiers start around $16–24/month for Hobbyist, scaling to Creator (~$24–35/month, 4K export, 30 hours of media, eye-contact correction, voice cloning) and Business (~$50–65/month per seat, team collaboration, video translation). It earns its price specifically for people who edit real recorded conversations — podcasts, interviews, talking-head videos — where transcript editing saves meaningfully more time than a traditional timeline.

4.5(44,100)
Freemium · $16/mo
HeyGen logo

HeyGen

Trending

AI avatars for marketing, training and sales video

HeyGen turns a script into a video of a presenter speaking it — either a stock avatar, a photo-based avatar built from your own image, or a "Digital Twin" trained to closely match a specific person. Its newest engine, Avatar IV, reads the emotional register of a script and generates matching micro-expressions, head movement and timing-aware hand gestures, which is why independent reviewers consistently rate its avatar realism as the strongest in the category (G2 scores it 9.2/10 on avatar quality specifically). Beyond avatars, it includes lip-synced video translation into 175+ languages, voice cloning, and a Video Agent that can assemble a complete video from a single prompt. The part that catches people off guard is the credit system underneath the subscription price. Plans come with a monthly Premium Credit allowance, but different content types burn credits at wildly different rates — Avatar IV content can use up an entry-level plan's allowance in a fraction of the video minutes the plan technically permits. A Creator plan's 200 monthly credits, for instance, covers only around 10 minutes of premium Avatar IV video, not the 30-minute cap the plan advertises for standard content. Pricing starts at $29/month for Creator (unlimited standard videos, 700+ stock avatars, voice cloning, 175+ languages), scaling to Pro at $99/month for heavier credit allocations and 4K export, and Business at $149/month plus $20/seat for team collaboration and SSO. It's best suited to marketing, sales and L&D teams producing repeatable talking-head content — localized product videos, training modules, personalized outreach — where the credit cost is offset by not booking a studio and on-camera talent every time.

4.6(38,200)
Freemium · $29/mo
Synthesia logo

Synthesia

AI avatar video for corporate training, at a similar price point to before

Synthesia generates videos of a presenter avatar speaking a script — no camera, actor or studio required — aimed squarely at corporate training, onboarding and internal communications rather than consumer content. Its 230+ diverse stock avatars, custom avatar creation from your own likeness, and support for 140+ languages remain its core draw for L&D and corporate communications teams needing repeatable, localized video content at scale. Pricing has stayed relatively stable: Starter runs $18-29/month depending on billing period and region (reasonably close to the previously cited $22/month), Creator adds more video minutes and features, and Enterprise scales to custom pricing for large organizations needing SSO, brand kits and API access. Video quality and avatar realism have continued improving, with lip-sync and gesture naturalism cited by reviewers as meaningfully better than the category average, though "uncanny valley" perception still varies by viewer and avatar choice. Compared to newer competitors, Synthesia's strength remains its enterprise trust and track record — a large existing customer base among Fortune 500 L&D departments — rather than being the cheapest or most experimental option in the AI avatar space. For organizations producing repeatable training or onboarding content across multiple languages, it remains a strong default; for quick social or marketing video needs, cheaper or more stylistically flexible tools may fit better.

4.4(31,600)
Freemium · $18/mo
InVideo AI logo

InVideo AI

One prompt, a full edit-ready video across 200+ models

InVideo AI's pitch is breadth: its "Agent One" system can turn a single prompt into up to 30 minutes of assembled, edit-ready video, and rather than betting on one underlying video engine, it gives you access to 200+ video, image and audio models under one subscription — including Google Veo 3.1, Kling 3.0, Seedance 2.0 and ElevenLabs for voice, plus a stock library of more than 10 million assets. Once a draft exists, you refine it with plain-language text commands instead of dragging clips on a timeline, which is the same text-based editing philosophy Descript uses for audio, applied here to full video assembly. That multi-model breadth is genuinely valuable if you want access to several leading video generators without separate subscriptions to each — a real practical advantage as the underlying model landscape keeps shifting (OpenAI's Sora, for instance, shut down entirely in April 2026, something InVideo's multi-model approach insulates users from). The trade-off is a credit system where AI generation minutes, stock downloads, voiceover minutes and voice-clone slots are split into separate pools that don't roll over — it's possible to exhaust one pool while others sit unused. Pricing starts at Plus for $17/month (billed annually; $25/month month-to-month) with 75 monthly AI-generation credits, up through Max at roughly $60–85/month for heavier use, and Generative/Elite tiers reaching into the hundreds for agencies managing high-volume client production. It suits solo creators and marketers who want a single subscription covering both AI-generated footage and traditional stock-based editing, more than it suits someone who only ever needs one specific video model.

4.3(29,600)
Freemium · $17/mo

Trending in AI Video Tools

What everyone in the ai video tool space is using this week.

HeyGen logo

HeyGen

Trending

AI avatars for marketing, training and sales video

HeyGen turns a script into a video of a presenter speaking it — either a stock avatar, a photo-based avatar built from your own image, or a "Digital Twin" trained to closely match a specific person. Its newest engine, Avatar IV, reads the emotional register of a script and generates matching micro-expressions, head movement and timing-aware hand gestures, which is why independent reviewers consistently rate its avatar realism as the strongest in the category (G2 scores it 9.2/10 on avatar quality specifically). Beyond avatars, it includes lip-synced video translation into 175+ languages, voice cloning, and a Video Agent that can assemble a complete video from a single prompt. The part that catches people off guard is the credit system underneath the subscription price. Plans come with a monthly Premium Credit allowance, but different content types burn credits at wildly different rates — Avatar IV content can use up an entry-level plan's allowance in a fraction of the video minutes the plan technically permits. A Creator plan's 200 monthly credits, for instance, covers only around 10 minutes of premium Avatar IV video, not the 30-minute cap the plan advertises for standard content. Pricing starts at $29/month for Creator (unlimited standard videos, 700+ stock avatars, voice cloning, 175+ languages), scaling to Pro at $99/month for heavier credit allocations and 4K export, and Business at $149/month plus $20/seat for team collaboration and SSO. It's best suited to marketing, sales and L&D teams producing repeatable talking-head content — localized product videos, training modules, personalized outreach — where the credit cost is offset by not booking a studio and on-camera talent every time.

4.6(38,200)
Freemium · $29/mo
Kling AI logo

Kling AI

Trending

High-fidelity video generation from Kuaishou, now on model 3.0

Kling AI, built by Chinese short-video giant Kuaishou, has become one of the more capable text-to-video and image-to-video models available in 2026, competing directly with Runway, Luma and Google Veo on motion realism and physics simulation. The platform has grown well beyond video generation alone — it now covers native 4K output (added April 2026), motion control with cinematic camera moves, native audio generation, AI digital humans, virtual try-on, and a full developer API, all consolidated under one account. Kling's current flagship is Kling 3.0, though older versions from 1.6 through 2.6 remain available and are often the more sensible choice for simple social clips — newer isn't always necessary, and lighter models generate faster and burn fewer credits. That credit economy is the main thing to understand before subscribing: a free tier gives a small daily credit refresh (roughly 1–3 short generations a day using the Standard model only), while paid tiers run Standard (~$7–10/month, ~660 credits), Pro (~$26/month), Premier (~$65/month), and Ultra (~$128/month, over 26,000 credits and the cheapest per-credit rate). The practical catch across every tier: a basic 5-second clip can cost anywhere from 10 to 45 credits depending on which model and quality mode you select, so a plan's advertised credit total doesn't map cleanly onto a fixed number of videos — testing your own generation habits on the free tier before upgrading is genuinely worth doing. Credits don't roll over and failed generations aren't automatically refunded, both worth factoring into a realistic monthly budget.

4.5(33,800)
Freemium · $7/mo
Hedra logo

Hedra

Trending

Expressive AI characters that talk, sing and act

Hedra generates lifelike talking characters from a single image plus an audio track or script. Unlike stiff avatar tools, Hedra focuses on expressiveness — head movement, emotion and lip sync that hold up in close-up shots. Creators use it for short-form content, explainer videos, music visuals and character-driven marketing where a static avatar would feel lifeless. Character-3 handles longer clips, multi-shot scenes and integrated voice generation, so a full short can be produced from a prompt without leaving the app. Hedra Studio combines image, voice and video generation in a timeline editor, making it practical for production work rather than one-off demos.

4.4(8,600)
Freemium · $10/mo
Higgsfield AI logo

Higgsfield AI

Trending

Cinematic camera control for AI video

Higgsfield AI is a video generation platform built around camera motion. Instead of hoping a model interprets "dolly zoom" correctly, you pick from a library of named cinematic moves — crash zoom, bullet time, orbit, FPV drone, car chase — and apply them to your prompt or source image. That control is what makes Higgsfield popular with ad creatives and short-form editors: the output looks directed rather than accidental. The platform also bundles multiple underlying video and image models, speech and lip-sync tools, and preset visual styles for consistent campaign looks. For teams producing high volumes of social video, Higgsfield's motion presets remove the biggest source of trial-and-error cost in AI video production.

4.3(11,200)
Freemium · $17/mo
Browse more
All AI Video Tools on ToolVerse AI
View all AI Video Tools

About the reviewer

M
Maya Chen
Verified expert
Senior AI Analyst

Maya covers AI for creators and marketers. She has shipped AI-powered features at two media companies and writes the weekly ToolVerse newsletter read by 40k+ professionals.

  • Ex-media product lead
  • AI creator tools specialist
  • Newsletter to 40k+ pros
Editorially reviewed by Alex Rivera, Editor-in-Chief, ToolVerse AI

This review was last updated on October 22, 2026. We re-check pricing, features and rankings quarterly.

Ready to try Wan?

Get started in less than a minute.

Visit Wan